"Empower professionals to define, communicate, and elevate their unique value to stand out with authenticity and purpose in today’s competitive business world. It provides participants with the ability to strategically define, position, and make visible their personal brands through marketing-based approaches, enabling them to create a noticeable and reliable impact in the business world."

Benefits of the learning experience:

• Develop a compelling and authentic personal brand aligned with professional goals and company values.
• Increase visibility and influence both within the organization and in the broader industry.
• Enhance credibility and trust in professional interactions, including networking, client meetings, and leadership opportunities.
• Learn how to articulate your unique value proposition effectively, both online and offline.

Unique trainer advantage:

• 20 years of sales, marketing & leadership experience.
• Experience in personal and/or corporate brand building and management.
• Real-life insights from consultancy work with professionals transitioning roles or industries.
• Cross-cultural perspective.

By the end of this course, participants will be able to:

• Define their personal brand using core values, strengths, and professional vision.
• Craft and communicate a compelling brand narrative.
• Identify and use the most effective platforms and tools to express their brand (especially LinkedIn).
• Build a visibility strategy within the organization and externally.
• Understand how personal branding contributes to leadership, trust-building, and career progression.
• Maintain consistency and authenticity in personal brand expression.

Who should attend:

• High-potential employees in talent development programs
• Experts or specialists transitioning into visible strategic roles
• Sales, marketing, PR, or client-facing professionals
• Experienced mid and senior-level professionals aiming for leadership roles (up to 15 years of experience)

Materials provided (printable):

• Personal Brand Key Template
• Personal Brand Canvas
• Brand Vocabulary Sheet (to help describe personality traits)
• Touchpoint Audit Checklist

Discounts:

3 or more participants - 639 AZN (-10%)

Partners of ADA University (public and private sectors), ADA University Alumni (degree and non-degree programs) - 604 AZN (-15% )

Note: The above prices exclude VAT. 

For additional information, please contact:

Mrs. Inara Mammadova, Program Specialist, Executive Education
Email: imammadova@ada.edu.az

Tel:(+99412) 437 32 35 ext 543